JUKKA KORTTI LECTURE: COMMERCIALS AND INDUSTRIAL DESIGN (2005)

Seija Tyni, a racing car driver for Renault for six years, a model, movie star and Super Girl in Finnish Shell commercials. Kai Gahnström provided the deep voice of the Shell Superman. Photo: Ulla-Maija Lähteenmäki, IS-arkisto. Paula Bagge: "Muistatko Shellin Supertytön? Seija Tyni ihastutti 60-luvulla huoltoaseman kuuluisissa mainoksissa – kilpaili ennen mallin uraansa rallin huipulla" (Ilta-Sanomat 19 Nov 2017).

Orion, Helsinki, 15 April 2005. A lecture with dozens of commercials, mostly Finnish and American, covering the history of both design and marketing. Commercials have often been in the vanguard of design and cinematic innovations. Of the Finnish highlights, Eino Ruutsalo's abstract commercials and the 1960s laconic Finnish Shell spots stand out.