JUKKA KORTTI LECTURE: COMMERCIALS AND INDUSTRIAL DESIGN

Orion, Helsinki, 15 April 2005. A lecture with dozens of commercials, mostly Finnish and American, covering the history of both design and marketing. Commercials have often been in the vanguard of design and cinematic innovations. Of the Finnish highlights, Eino Ruutsalo's abstract commercials and the 1960s laconic Finnish Shell spots stand out.